Delivering experiences that improve customer retention, conversion and average order value remains a core tenet of digital commerce success. Building engaging, personalized content is critical for businesses selling to both B2C and B2B markets, and Adobe Commerce customers are realizing superior results by delivering tailored shopping experiences to all audiences.
As more business is conducted online than ever before, the ability to rapidly develop and deliver new content is now requirement for success. It’s for that reason that Adobe will be making Page Builder available to all merchants, across both Adobe Commerce and Magento Open Source. With this change, merchants who start on Magento Open Source benefit from Page Builder’s easy-to-use WYSIWYG content authoring and have a more seamless upgrade path to Adobe Commerce as their businesses grow. And the Magento Community can contribute to the ongoing enhancement of this popular tool.