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Post | 5 min

What Is Facebook Pixel And Why You Need It?

If you’re using Facebook ads—or you plan to use them in the future—there’s one key tool you should start using right away. The Facebook Pixel will help you get the most out of your social ad budget. Here’s everything you need to know about how it works. What is the Facebook pixel? The Facebook pixel...

Post | 4 min

What is Customer Lifetime Value?

Do you know how much a single customer is worth to your business? In this article, you’ll discover a way to find your customer lifetime value (LTV) and learn how LTV can inform your marketing efforts. How Establishing Customer Lifetime Value (LTV) Improves Marketing Decisions? Your customer LTV is...

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