Audio | 5 min
Want more people to watch your video ads? Wondering how to create video ads that look like a native, organic content? Why Design Facebook Video Ads That Feel More Native to the Platform The truth is, the people who want to buy your products...
Audio | 4 min
In 2021, customers are choosing self-service options like knowledge bases, help centers, and chatbots above all else. We’re using self-checkout at the grocery store and opting to check-in via an app or digital kiosk for a flight. We’re...
Video | 1 min
Introduction to Matomo Analytics
Post | 1 min
An upcoming feature in Chrome 90 will allow users to create a link to a section of a website that they’ve highlighted. First launched as a browser extension called Link to Text Fragment last year, Google has now added the feature within...
Post | 4 min
YouTube Shorts is YouTube’s response to the rise in popularity of short-form video on platforms like TikTok. A YouTube short is a vertical video (a 9:16 aspect ratio) that takes up the entire mobile screen and can be up to 1 minute in...
Post | 5 min
If you’re using Facebook ads—or you plan to use them in the future—there’s one key tool you should start using right away. The Facebook Pixel will help you get the most out of your social ad budget. Here’s everything you need to know about...
Post | 3 min
Expect fewer clicks over time, number of people that clicked on no result has increased. This is because more and more users search with voice and even without a screen so search engines are evolving in a way to directly serve requested...
Post | 4 min
Do you know how much a single customer is worth to your business? In this article, you’ll discover a way to find your customer lifetime value (LTV) and learn how LTV can inform your marketing efforts. How Establishing Customer Lifetime...
Post | 3 min
Marriage between e-commerce, eCommerce solutions, and social media is a strategy that allows consumers to discover brands, products, and services through the content you post on social media. Here are four tools and strategies you can put...
Post | 4 min
Owning a business website is not just about selling your products and services - but also about providing something of value to potential customers. Creating a business website or online store is simple, it doesn’t have to be...
Post | 3 min
It never gets old. When I start working with a new client and ask them to decide on their niche, the look of their faces and the sound of their voices always look a bit like each other. You see, when people try to sell what they do and...
Post | 4 min
Social networks are one of the best platforms for content marketing. However, if social media content does not attract potential customers, what is the use? If you’re reading this article you’re probably looking for a better strategy to...
Post | 5 min
2021 . it promises a return to the semblance of normalcy, and that is one of the reasons for the excitement of the new year. As 2020 ends, many entrepreneurs are left to count their losses and build strategies for 2021. 2020 . The year has...
Post | 2 min
Your business profile today must contain a range of information that needs to be accurate and readily available. Google makes this possible through the ability to exchange messages and insights on Google Maps and search. This new feature is...
Post | 4 min
Old ways of doing business towards businesses (B2B) are dying out at an accelerated pace due to a pandemic that has changed the way we do business. In this remote world, corporate clients are no longer willing to wait weeks or months for a...
Post | 3 min
In the increasingly competitive world of web stores, one thing is for sure, the ceiling has not yet been reached and there is a big increase in online sales, which has grown even more with the pandemic that caught us all and changed the way...
Post | 3 min
Every day I witness how companies (or marketing agencies they work with) overcomplicate their process of generating leads with unnecessary jargon or some fancy formula. It doesn’t have to be that hard. After years in the industry, I know...
Post | 4 min
The average person spends 2 and a half hours every day on social media. So it’s no surprise that one of the main places we’re trying to build our business is right on platforms like Facebook and Instagram. How to turn a large number of...
Post | 1 min
Hundreds of popular websites now offer some form of multifactor authentication (MFA), which can help users protect access to accounts when their password is cracked or stolen. But people who don’t take advantage of these added safeguards...