TinyPNG uses smart lossy compression techniques to reduce the file size of your PNG files. By selectively decreasing the number of colors in the image, fewer bytes are required to store the data. The effect is nearly invisible but it makes a very large difference in file size!
Visit the website and use the PNG tool tinypng.com
TinyJPG reduces the file size of your JPEG images. Every uploaded image is analyzed to apply the best possible JPEG encoding. Based on the content of your image an optimal strategy is chosen. The result is a quality image without wasting storage or bandwidth!
Visit the website and use the JPG tool tinyjpg.com
What is image optimization and why is it important for a website?
Optimizing web images is a process of delivering high-quality images in the right format, dimension, size, and resolution while keeping the smallest possible size.
The importance of images in connecting users to your products has been proven. If your website takes more than 3 seconds to load, users are more likely to abandon it, which will drastically increase your bounce rate, and eventually affect your conversions.
Why is image optimization important?
Image optimization helps in improving page load speed, boosts websites' SEO ranking, and improves user experience.
Page load speed is the amount of time taken by a web page to load completely. It depends on many factors ranging from your website host to website layout and design. The websites having less than 2 seconds load speed are preferred by users. So, if you are optimizing 70% of your website’s weight, which is images, you will be improving your website speed.