Social networks are one of the best platforms for content marketing. However, if social media content does not attract potential customers, what is the use? If you’re reading this article you’re probably looking for a better strategy to help make your content appealing to your target audience.
Statistics say that 90 percent of social network users have already used the platform to communicate directly with companies. So, if none of your customers or followers are addressing you, it is a serious sign that something needs to change. Ideally, you’ll post a picture or video with a robust caption that offers value and the door will open: instant messages, likes, comments, and inquiries should start coming in (or even initially just leaking), proving your content has hit a chord and spurred action. Not there yet? Here are four ways to strengthen your strategy of attracting these potential customers.
1. Survey with the question of what kind of content people want the most
Instagram in its Story feature has many interactive features. Use them! If you feel unsure what is important to your followers, use the survey to gather more information. You may have created content about something they are peripherally interested in, but they are curious about how you created your product’s landing page or how you changed your business a year ago. Influencers and bloggers on Instagram swear by functionality, especially since it can have surprising results. You may think that your followers want one type of content when they want another.
Be open to what you haven’t considered yet. In addition to surveys (where followers can choose one of two options), use the “Questions and Answers” functionality so that people can convey in their own words what they most want to talk about.
2. Organize questions and answers on Facebook or Instagram Live
While using story functionality is a great way to gather some initial insights, it also depends on what viewers are doing when flipping through your story and whether they currently have the time, interest, or energy to engage. “Another great way to boost your content strategy is to run questions and answers on Facebook or Instagram Live,” followers are more likely to send questions if you answer in real-time, and by questions or engagement you can infer what you get as you navigate through different topics and immediately see what resonates the most.
Even better - since only part of your audience will be involved live, you can use the answers you gave and the strategies you talked about in future posts. Save the video, take notes, and turn it into your posts. Now that you know for sure that this is something that people are interested in!
3. Focus your content on interesting stories
How much does your content resemble a story? The story doesn’t have to be personal. Stories of past clients, stories of other inspiring entrepreneurs, or even folklore stories can be used to determine your attitude. The stories of other people who have just tried and achieved tremendous success are also powerful. It helps readers or viewers to imagine themselves in the skin of the protagonist of the story. These stories can be shared with captions or in the post itself via video.
Prepare the scene for the story already in the first sentence or according to the title of the video, be open so that people know they should stay engaged throughout the storytelling and know what to expect to stay engaged. It’s worth noting that the videos perform best on Instagram and achieve 49 percent more interaction.
4. Be sure to have a call to action in each post
After all, it sounds so simple, but it is often overlooked. Be sure to put a call to action in each post! It doesn’t have to be the same every time, but use something like, “Send me a message if you’re interested” or “Follow me for more content like this.” Even asking viewers to comment to let you know who is paying attention to your posts.
Without a call to action, people just don’t know how to get involved. Be clear, state what you are looking for, and give lots of instructions to viewers and followers - all of which lead to a direct message conversation or what is most important to your business.